5 Simple Email Marketing Tips to Attract Local Customers
Do you plan to target your local audience but don’t know what to do? Email marketing is the answer to all your problems. Whether you own a startup or an established enterprise, it is important for you to understand the value of lead generation and customer retention.
Did you know email marketing boasts whooping 122% ROI, which is more than four times more than social media and direct mail? Yes. You can leverage the power of email to win local customers and keep them coming back to you.
This guide will help you with email marketing strategies that will not only save your time but also your money in the long run while making your marketing more efficient.
Let’s get started!
Local email marketing ideas
Email marketing will only promote your brand when your strategy is feature-rich and adds value. The content that you write in an email should motivate the customer to take appropriate action, foster trust, and boost sales. Following are a few tried-and-tested local business email marketing strategies that will certainly help you:
1. Signup bonus offers
Easy-to-use layout, user-friendliness, and accessibility should be your priority. Create an email marketing campaign that maximizes success.
One of the most crucial stages is to make people sign up for your services. So, it is advised not to create a long form that takes time to complete. Make it as simple as possible so that it takes hardly 5 minutes to them to fill it out and register. Additional features include allowing them to sign up with their social media account or Google accounts.
2. Content-focused mail
What you write in the email should be simple, crisp, brief, and to the point. If your business doesn’t engage the customers, they will certainly lose interest. Create head-turning titles. Include a compelling subject line in the email. This will force the recipient to open it. Make them feel as if they will miss out a lot if they don’t open the mail.
3. Deals & discounts
Gives them the best offers and ask them to grab the deals you are offering. Here you have to play smartly. Give them coupons or combo deals, especially during the holiday festive season. This includes Black Friday, Christmas, and Easter.
4. Create a calendar
Create an editorial calendar that aims at celebrations, occasions, and other events especially those that are celebrated locally. You can go for community festivals, historical anniversaries, small business weekends, and more.
5. Track your results
You can’t simply keep sending messages. It is very important for you to track how your emails are performing. Email analytics give you a clear picture of how your emails are doing and how engaging they are.
If you are not getting what you initially expected, there is no need to panic. Track your data so that you get insights into how performance can be improved.
Here are a few important metrics to track email marketing:
- Open rate: Recipients who opened emails, compared to the one who opened your email compared to your total email list.
- Click-through rate (CTR): The total number of people who clicked on this link compared to the ones who actually opened it.
- Bounce rate: The total amount (in percentage) of emails that were not delivered to the intended receiver.
- Unsubscribe rate: The total no. of people (in percentage) who unsubscribe to your emails when it is compared to the size of your mailing list.
- Conversion rate: The total number of people who opened your email and completed the desired action compared to the number of people who clicked your link.
Email marketing is undoubtedly one of the most effective marketing strategies. When you are planning to address business customs, relying on email marketing is a good idea for generating B2B sales. We hope the points we mentioned above helped you in your email marketing campaigns.