Does DIY SEO Really Work?
Since the inception of Google, everyone is usually scared of SEO algorithms. And why not when SEO optimization is a constant battle? Organic traffic is what every business looks for nowadays and for the same they wish to rely on a reputed search engine optimization company that can help boost the traffic. But sometimes a startup is out of budget for SEO. In that case, is it advisable to go for DIY SEO?
No. Here are the reasons why we will never suggest you go for DIY SEO.
Basic SEO is not enough
There are chances that you have a very good understanding of how SEO actually works. You are good at keyword research, and competitor analysis, you understand the band persona, and know how to find the target audience. You also know how important content optimization is. You are very confident about your skills and you feel you will help your business and up on the first page of Google.
Having a basic understanding of something and doing it as a professional, there is a lot of difference between both. Gaining qualified leads, and creating strong backlinks and organic traffic is no child’s play. It is important that you drive relevant traffic for the business and if you don’t do anything properly, it is certain that you landup in trouble.
Any idea what are Google penalties? If you have not performed a certain task as per Google guidelines, Google can give you a penalty. The result of which is your website will never retrieve its position in the search engine. When you breach Google norms, you are partially penalized, totally penalized, or simply lost your position.
This is only because you don’t have an SEO-friendly website. There are many mistakes that you have to avoid but you may be unaware of the same. This is when it is important for you to have the help of someone who is a professional and has experience in the field. Therefore hire seo experts for best results.
Here are a few SEO errors that you caen avoid:
- Big mobile pop-ups
- Plagiarised web content or blog
- Keyword stuffing in texts
- Pages with no optimized content hierarchy
- Lack of page redirection
Save time, money & effort
When you connect with someone for SEO assistance, it saves a lot of time, money and effort. Because they are professionals in what they do, they have the paid tools required for performing the tasks and running campaigns.
On the other hand, DIY SEO means the time that you should focus on expanding your business is now being used in promoting it. Therefore, you are risking growth rather than trusting an expert. There is a tough market with which your business has to compete and the SEO executives are aware of the same. That’s why they know how to go for competitor analysis, keyword research etc and then come up with a real-time strategy to gain results.
Investing in a SEO agency is an excellent investment because it allows you to focus on your priorities as a business leader.
SEO is evolving
SEO is ever changing. Anything can change overnight. Something that was once considered fruitful may be of no value the next day. SInce 2003, Google has rolled out more than 70 algorithms. As this has become more of a mobile-friendly world, you can expect frequent changes.
SEO requires various skill sets
You may think SEO practices are easy, but that is not the case. There are certain approaches that you have to follow that help in gaining more organic traffic. A successful SEO campaign comprises of the following:
- On-site optimization
- Optimization external to the site
- Markup tags
- Keywords & research intent
- Content optimization
- Image optimization
- Mobile SEO Optimization
- Local SEO Optimization
- Voice SEO Optimization
SEO is a lot more than you may think. It is not just a few keywords here and there to get a high click rate. The dedicated and experienced SEO experts know how to optimize and remediate to get best results.
Hire experienced SEO company
Even if you are a startup or a mid-sized firm, you can still hire SEO experts but make sure they are reliable. This is not only money saving but also saves your effort and time in the long run. If you wish to generate traffic, grab qualified leads and retain existing customers, hire SEO experts.