How to Collect Positive Reviews For Your Business
Customer satisfaction and feedback are the foundation of many popular business brands, be it Adidas or McDonalds. Ignoring what the customer’s have to say is a recipe for disaster for a business. A customer’s word about your products or services has the power to make or break your brand’s image in the market.
In this sense, no business can deny the role the impact an older customer’s review has on the decision-making of a future prospect. So, what should you do to make such a good impression on the customer that they have nothing but only good words for your brand? The answer is simple – Customer Satisfaction. And how do you ensure that? Keep reading further to know.
Tips to Ensure Customer Satisfaction
The tips mentioned below apply to all businesses, irrespective of their size or the industry they serve.
- Collect Feedback
Knowing exactly what the customer needs is a recipe of success for many businesses. Find out the type of product the customer wants, why they need it, and how it will solve their problem. It should be the top priority before your product development team even begins working on anything new.
- Take Action
Customer feedback is of prime importance if you want them to feel positive after purchasing from your brand. Take their feedback seriously and put it all into action. For example, if the customer wants your brand to manufacture smartphones without bloatware in it, do it.
- Keep Improving
Never stop improving on the product or service that your brand is offering to the customer. If a customer wants a feature in your product that it does not have, start working and include it at the earliest. Doing this makes the customer feel their feedback is valued.
- Follow Up
Did you upgrade the product according to the needs of the customer? Follow up with the consumer accordingly and keep them in the loop during the process.
Now that you know how to ensure customer satisfaction, it is time to check out the different mediums that come in handy when you want to collect reviews for your business.
However, before that let us understand why positive reviews are so important.
Want to know why having positive reviews is so important for your business? Keep reading to know the answer.
- Help understand your customers
- Help improve customer service
- Establishes credibility with social proof
- Improves customer loyalty
- Improves online ranking
- Help your business grow
Now, let us check out the various channels through which you can collect positive reviews for your brand.
Mediums to Collect Feedback From Your Customers
Given below are some powerful mediums for you to collect positive customer reviews for your business:
- Live Chat
The best way to collect feedback from the customer is through Live Chat. You can use a chat bot or design a poll with specific questions to ask the consumer after they purchased a product from your brand.
- Reaction Buttons
To keep the customers from getting bored during feedback collection, you can create a reaction button with different colored smileys to choose from. For example, design a green button for a satisfied customer, yellow for someone still looking, and red for those who had a bad experience with your brand.
- Social Media Channels
At times, customers are not that willing to offer an honest feedback for your business. However, they are likely to share it with their friends and family on social media. Search your brand’s name on Facebook, Twitter, and Pinterest to know what they are saying about your brand.
One of the oldest and effective ways of communication is email. After a customer purchases from your brand, you can send them a follow-up email with a survey or small questionnaire.
Getting good reviews about your brand and its products should always be a natural process. However, there are businesses that downplay this simple truth and engage in paid reviews. Read further to know why it is the right way for you to get your brand noticed.
Why You Should Never Pay for Positive Reviews
The whole point behind collecting feedback is being okay with criticism and realizing that not every customer who comes to your business would be happy with the products.
Now, trying to bribe your customer care team or the customers for a positive review might seem the right idea amidst such high competition. But, what you will end up with is less sales, and most probably harm the brand’s reputation in the process.
Moreover, Google is not at all OK with fake reviews and will most likely penalize your brand’s website.
Positive customer reviews are the backbone of any successful businesss. These help you connect with a wider customer base and establish your business as a reliable brand in the market. The journey to becoming #1 might be long, but do not go for paid reviews if you want the business to survive in the long run.