Video Marketing: Benefits, Challenges and Best Practices
Video content rules the internet in the era of YouTube, Snapchat, Livestreams, Instagram, Webinars, and more.
It is also apparent that every year, more and more content marketers get to understand the myriad of compelling benefits that come with including video content in their digital marketing plan.
When done effectively, video marketing can give you an enormous edge over your rivals by promoting a good or service, increasing client engagement, or extending your reach on social media. However, you can achieve it all; only if properly do the video marketing.
As a business that creates videos, we sense how perplexing the world of internet video can be. On the other hand, we also know the endless benefits video marketing can bring to your business. That is why to help you achieve success, we’ve compiled a list of benefits, challenges, and best practices for you to consider while doing video marketing.
So, without any further ado, let’s have a sneak peek at things to be regarded while doing video marketing.
Let’s Start with Video Marketing Benefits
- Get Connected with Your Audience
Today, a significant number of a business’s advertising campaigns are made to promote trust. Customers can go behind the scenes and get to know your brand through video, which serves as a link between what you say and who you are.
- Boosting Your SEO Efforts
With its ability to boost traffic to your website, create backlinks, and increase likes and shares (all of which can affect search rankings), video is the best SEO tactic to be noted. Additionally, don’t forget to upload your videos to YouTube and tag them with as many keywords and key phrases as you can! Know that, YouTube is owned by Google!
- Information Retention
Information retention comes into action when customers are buying any products. Learn that customers retain only 10% of the information they listen to, but on the other hand, the retention percentage is approximately 65% for the information they see like with an image. So, how impactful a video would be in that scenario? With proper video promotion, your products will hit the mind of people (at least once) when they plan to buy things.
This is the brief of Video Marketing benefits. Let’s now move ahead and make you aware of the challenges that can be faced while doing video marketing.
Video Marketing Challenges
Any present-day advertising approach should now involve video marketing. It, nonetheless, faces some difficulties. Unfortunately, the quest for viewers’ attention is one of video marketing’s most challenging problems.
It can be challenging to produce content that stands out and draws the interest of viewers when there are so many videos readily available on a variety of platforms. Creating content that is on-brand while still being informative, interesting, and engaging is another biggest challenge one has to face.
Another challenge that can come your way while doing video marketing is maintaining consistency in the tone of messaging. Moreover, it can be difficult to make high-quality videos at less expense, especially for those who want a large number of videos for their brands.
Finally, it can be challenging to determine the effectiveness of video marketing campaigns because metrics like views and likes do not always reflect real engagement or conversion rates. Overall, video marketing offers opportunities as well as obstacles, so businesses must be prepared to give time and money to produce content that appeals to their target audience.
Video Marketing Best Practices
Last but not least, let’s make you understand the best practices to be followed while doing video marketing.
PDCA (Plan, Do, Check, Act) model is not enough for video marketing. You need to plan, do, check, act, and test again if want your videos to rank high. Here are the key points to be checked:
- First and foremost, you must comprehend your target audience to create video content that appeals to their interests and preferences.
- Secondly, to capture the attention of your viewers, the first few seconds are very crucial to your video. This will help you set the tone for the rest of the content of your video.
- Maintaining videos brief and specific could assist with keeping viewers motivated and engaged. Clear calls-to-action, whether for visitors to visit your website, buy something, or subscribe to your channel, must be included in your videos.
- At last, making judgments regarding future content by collecting and analyzing data like conversion rates and engagement rates will help you determine how successful your video marketing efforts were.
This is all about Video marketing benefits, challenges, and best practices!
By having a note of the points given in the write-up, brands may positively possess the ability to create captivating video content which connects with their audience and promotes their marketing objectives.